Although the city of Veneta, Oregon, has been experiencing growth, the Westlane Shopping Center has been losing tenants. The objective of this project was to reinvigorate the Westlane Shopping Center into a thriving venue that attracts shoppers who are driving to nearby Eugene, and has more curb appeal along its route 126 frontage.

A primary focus of our design approach was to create a commercial environment that would be attractive and inviting for families, the primary demographic in the catchment area. This was accomplished by introducing an urban "main street," which serves to break down the scale of the site for a more pedestrian-friendly experience. 

The proposed scheme utilizes landscaping as the framework for a revised parking layout, softening the edges with native plantings and trees. The existing façade is activated by two landmark towers that serve to establish a strong connection to route 126, and the street presence is further enhanced by the addition of two new retail spaces at the main entrance. Additionally, the proposed wayfinding graphics and signage tie the multiple zones of the site into a cohesive shopping center.